World Winter Sports Expo 2026 Opens in Beijing, Sets Course for Industry Future

The World Winter Sports Expo 2026 (WWSE 2026) commenced in Beijing on October 15, 2026, marking a significant event for the global ice, snow, and outdoor industries. The expo aligns with China's "15th Five-Year Plan" directives, aiming to expand the ice and snow economy and foster integration between culture, sports, and tourism.

The event brings together government representatives, industry leaders, and experts across the entire value chain. Key focuses include upgrading the sector, deepening the integration of culture, sports, and tourism, and leveraging technology to empower the outdoor economy. The WWSE features an opening ceremony, a main conference, parallel sessions, and thematic events, serving as a platform for showcasing achievements, intellectual exchange, and business matchmaking.

WWSE 2026 seeks to enhance internationalization, promote scientific and technological innovation within the sector, and increase youth engagement in ice and snow sports. It also aims to foster collaboration between industry, academia, and research institutions.

At the opening ceremony, IOC Honorary Member Yu Zaiqing highlighted the expo's role in continuing the legacy of the Beijing 2022 Winter Olympics and China's transition from a major consumer market to an industry leader. He called for deeper international cooperation and the promotion of intelligent, green, and international development within the industry.