WPRC Launches Social Media Campaign for Domestic Protein Crops

Communications agency WPRC is managing a social media campaign focused on domestic protein crops. The campaign, titled "Eiweiß vom Acker!" (Protein from the Field!), aims to convey the environmental, natural, agricultural, and nutritional benefits of four key domestic grain legumes.

WPRC is responsible for all aspects of the campaign, including theme development, editorial content, creative design, community management, and media planning and advertising placement. The campaign utilizes Facebook and Instagram to reach its audience.

The initiative is conducted in collaboration with the Union zur Förderung von Oel- und Proteinpflanzen (UFOP) e. V. The objective is to raise awareness about the significance of locally grown protein crops for sustainable agriculture and healthy diets.

UFOP (Union zur Förderung von Oel- und Proteinpflanzen e. V.) is a non-profit organization that promotes the cultivation and use of oil and protein plants in Germany.