X implements AI to combat content theft and creator program abuse

X, the social media platform previously known as Twitter, is tightening its controls against users who steal content and abuse its creator revenue-sharing program. The platform will now use artificial intelligence to identify duplicated material and ensure earnings go to the original creators.

X's latest version of its Grok AI model can now detect duplicated content at three times the rate of its predecessor. The company announced that attempts to disguise stolen content with edits like watermarks or intros will result in those advertising revenues being redirected to the original uploader. This policy extends to copied viral text posts as well.

According to X, the platform has identified 1.5 million instances of stolen content in its latest review cycle. The company estimates that over $1 million in creator payouts will now be returned to the original creators. This move addresses a persistent issue on the platform where popular content is often re-shared without proper attribution.

The new measures aim to curb engagement bait tactics and ensure that creators are compensated for their original work. The platform acknowledges the role AI can play in facilitating such content theft, prompting its own AI development to counter the problem.