Xiaomi SU9 LUX Trademark Advances, New Model Targets Luxury Segment
Xiaomi has submitted a new trademark application for "Xiaomi SU9 LUX," which has entered the preliminary approval stage. This commercial move suggests the Chinese tech giant is preparing to launch a new vehicle aimed at the premium market, likely an extended version of its SU7.
Xiaomi has filed a new trademark application for "Xiaomi SU9 LUX," which has progressed to the preliminary approval stage. This filing indicates the Chinese technology company is preparing to introduce a new vehicle, likely targeting the premium segment of the automotive market.
The model, previously leaked as the "SU7L," is expected to be a longer-wheelbase variant of the existing SU7. This extension aims to provide increased rear-seat space, suggesting a strategic move to compete in the more luxurious and spacious sedan category. Recent spy shots have revealed design modifications, including altered side window profiles and the addition of radar sensors.
The "LUX" designation in the trademark points towards a focus on luxury. Industry observers anticipate this model will directly challenge established luxury brands such as Audi A6L, BMW 5 Series, and Mercedes-Benz E-Class. Pricing is expected to reflect this positioning, potentially starting above 400,000 yuan.
Xiaomi has outlined an aggressive product roadmap, planning to launch four new vehicle models in 2026. This lineup is expected to include an updated SU7, the new luxury sedan, and two SUV variants. The company has also confirmed its intention to enter the European market in 2027, with a strategy that avoids introducing vehicles priced below 100,000 yuan in the foreseeable future.