Xiaomi to Exhibit at IFA 2026 in Germany
Xiaomi will participate in the IFA 2026 trade show in Berlin this September, showcasing its full ecosystem of connected devices for home, car, and personal use. The event will also mark the large-scale European debut of its Mijia brand.
Chinese technology firm Xiaomi has announced its participation in the upcoming IFA 2026 consumer electronics and home appliance trade show in Berlin, Germany. The company confirmed it will present its comprehensive "person, car, home" ecosystem.
This presence at IFA 2026 signifies a major step for Xiaomi's Mijia brand, as it is set to make its large-scale debut in the European market. The trade show will serve as the official starting point for Mijia's broader expansion into Europe.
Earlier this month, Xiaomi launched the Mijia sub-brand in India, positioning it alongside its Xiaomi, Redmi, and Poco brands within the Indian market. This move is part of Xiaomi's strategy to diversify its product offerings across different regions.
IFA 2026 is scheduled to take place from September 4th to September 8th at the Berlin Exhibition Grounds. It is recognized as one of the world's leading trade fairs for consumer electronics and home appliances.