XP Land Opens Call for XP Match to Catalog Industry Players
XP Land has launched XP Match, an editorially curated guide to key players in the experiential industry. The event also served as a platform for sharing insights into the sector's future.
XP Land has initiated the call for XP Match, an editorially curated guide identifying prominent companies within the experiential industry. The service aims to provide a comprehensive overview of each company's specialties, budgets, creative capabilities, and client portfolios.
Agencies and studios are now eligible to apply for inclusion in XP Match. Brand and IP owners will gain access in January 2027, followed by event technology and amplification partners in March, coinciding with SXSW. Destinations and tentpole experiences will be added in June, timed with Cannes Lions.
Erica Boeke, Founder and CEO of XP Land, described the initiative as "editorially written dossiers of who in our industry is great at what." She emphasized the need to identify true experts as audience sophistication increases.
The event, held at Edge at Hudson Yards, gathered leaders from companies including Canva, Amazon Music, Salesforce, Zoom, NBA, Moment Factory, and Sephora. Discussions focused on the future of experiential marketing, with notable announcements regarding upcoming projects such as Canva's 2027 event slate, Moment Factory's new Pokémon experience, and the NBA's plans for city-wide takeovers.