Xpeng CEO: Company Pursues Different Export Strategy Than BYD in Europe

Xpeng CEO He Xiaopeng has indicated that Xpeng and competitor BYD utilize distinct approaches in international markets. Xpeng's strategy for Europe focuses on building a mid-to-high-end brand, emphasizing technological differentiation rather than solely pursuing sales volume.

The company is actively engaging in discussions with potential partners across various European countries and regions. Xpeng anticipates a deepening collaboration with Volkswagen, which could lead to further joint development projects. He Xiaopeng highlighted Xpeng's open approach to exploring opportunities in diverse fields and its willingness to collaborate broadly.

He Xiaopeng also revealed plans for significantly increasing Xpeng's investment in technology research and development in the coming years. He described the ultimate goal of technological innovation as improving people's lives. Xpeng has established its European R&D center in Munich and commenced local production in Austria through a partnership with Magna Steyr.

Xpeng has strengthened its European presence through partnerships with suppliers such as Bosch and BASF. The company boasts over 150 dealers across Europe and has introduced five models. The G9 and G6 models have become the top-selling Chinese brands in their respective segments in several European markets.