Xtressé Launches New Hair Care Systems with Peptide Technology
Xtressé, a company focused on hair science, has launched new shampoo and conditioner systems utilizing its proprietary X3 Peptide Complex.
Orlando, Florida – Xtressé, a dermatologist-founded hair science company, has introduced new shampoo and conditioner systems designed for various hair types. These products are powered by the company's proprietary X3 Peptide Complex, intended to strengthen and protect hair with each wash.
The X3 Peptide Complex is designed to help retain keratin and proteins within the hair shaft, while also sealing and protecting the cuticle for enhanced strength and smoothness. The formulations also include Xtressé's X3 BioActive Blend Plus, which is said to support scalp health and shield hair from damage caused by styling and environmental stressors.
In testing, the Volumizing Shampoo & Conditioner system demonstrated up to 80% greater protein retention and up to 77% less color fading compared to two leading salon brands after 10 wash cycles. The Deep Moisturizing Shampoo & Mask is formulated for coily hair, aiming to replenish moisture, improve softness and elasticity, and reduce frizz.
Xtressé also announced a new partnership with S.T.R.A.N.D.™ (Stylists Training, Researching, And Networking with Dermatologists). S.T.R.A.N.D. trains cosmetologists to identify early signs of hair loss and connect clients with dermatologists. Under this collaboration, Xtressé will serve as S.T.R.A.N.D.'s exclusive partner for hair supplements and haircare products.