Yadea Releases Electric Scooters Themed After Mihoyo's 'Zenless Zone Zero' Game

Electric vehicle maker Yadea has entered into a cross-industry collaboration with game developer Mihoyo, announcing the release of four new electric scooter models. These models are inspired by Mihoyo's upcoming urban action-adventure game, "Zenless Zone Zero."

The "Guanneng" series scooters feature designs and user interfaces based on specific game characters, including Lycaon, Ellen, and Bambu. The "Guanneng White Shark II" Ellen edition starts at 5399 yuan, while the "Guanneng Starship II" Ellen edition is priced at 7399 yuan. The Lycaon-themed "Guanneng i7" begins at 6399 yuan, and the Bambu model is available from 4199 yuan.

All models will be offered in both electric motorcycle and electric bicycle versions to accommodate varying local regulations. Purchasers will also receive in-game redemption codes and merchandise, such as character stands and stickers. The game codes will be redeemable upon the release of "Zenless Zone Zero" version 3.1, expected on July 29, 2026.

Pre-orders for the themed scooters are available through online platforms, with a requirement to complete the purchase in physical stores to secure a special vehicle license plate. This collaboration merges the automotive and gaming industries, potentially opening new avenues for both sectors.