Yes Madam Expands Aesthetic Treatments to At-Home Service
Indian company Yes Madam is bringing previously clinic-based aesthetic treatments, such as laser hair reduction and skin resurfacing, directly to consumers' homes. The move aims to reduce costs and increase accessibility.
Indian beauty services platform Yes Madam is expanding its offerings to include advanced aesthetic treatments, previously confined to clinics, as an at-home service. The company has added services like laser hair reduction, pigmentation and acne scar treatment, and skin tightening to its at-home salon model. These procedures traditionally required specialized clinics due to the need for trained professionals and calibrated equipment.
Yes Madam aims to make these treatments more accessible by delivering them directly to customers' homes. The company has developed a new operating model relying on backend equipment hubs rather than customer-facing clinics. This reduces infrastructure costs, allowing treatments to be offered at prices reportedly 35-55% lower than conventional clinics. Services are performed by certified professionals following protocols designed by dermatologists.
Demand for aesthetic procedures is growing in India. According to the International Society of Aesthetic Plastic Surgery (ISAPS), over 611,800 non-surgical aesthetic procedures were performed in India in 2024, with hair removal being the most common. Yes Madam is focusing on building trust by standardizing treatment processes, using single-use consumables, and centrally monitoring equipment. The company is concentrating on non-invasive procedures that do not require continuous medical supervision.
Yes Madam plans to expand its services to new cities across India and targets building a ₹500 crore (approximately $60 million USD) advanced aesthetics business within the next five years. The company believes the future of aesthetic treatments lies in bringing clinical-grade services into consumers' homes, mirroring the shift seen in food delivery and healthcare.