YESLY Expands Distribution of Protein-Infused Sparkling Water
Functional beverage brand YESLY has launched its protein-infused sparkling water in Sprouts Farmers Market locations nationwide, aiming to compete with traditional protein shakes.
YESLY has initiated a nationwide rollout of its protein-infused sparkling water through a partnership with Sprouts Farmers Market. The launch represents an effort by the brand to capture market share from traditional protein shakes by offering a lower-viscosity, calorie-conscious alternative.
The functional beverage sector has seen increased competition as brands seek to move beyond heavy, dairy-based supplements toward clearer, hydration-focused formats. YESLY's strategy hinges on positioning its product as a versatile option for active individuals who prefer carbonated beverages to traditional recovery drinks.
To support the expansion, the company has signed sponsorship agreements with professional marathon runners Charles Hicks and Emma Bates. The collaboration aims to anchor the brand within the endurance running community and establish the beverage as a viable option for pre- and post-workout consumption.