YouTube Adjusts Shorts Algorithm to Prioritize Original Content

YouTube is adjusting its recommendation algorithm for its Shorts short-form video feature. The platform aims to decrease the visibility of accounts that primarily repost content from other creators without significant added value.

According to YouTube, this algorithmic change is intended to "prioritize original content." Channels that focus on reposting videos from other platforms may see reduced exposure within the Shorts feed. The company has not detailed the specific algorithmic mechanisms that will be employed.

For channels primarily focused on reposting, YouTube suggests creators should process the videos and introduce their own viewpoints and expressions, rather than simply clipping and re-uploading content from others. The platform seeks creators who add "real value" to the original material.

This adjustment is part of recent updates YouTube has introduced to Shorts and its content ecosystem. The platform recently announced support for custom video feeds and the ability for users to send GIFs in comments. Additionally, YouTube is developing a new auto-dubbing feature for real-time video translation.