Zeotap raises $18.5M to extend Series C funding to $60.5M

Zeotap, a company specializing in customer intelligence, announced it has raised an additional $18.5 million in an extension of its Series C funding round. The investment comes from SignalFire's Breakout Fund, a venture capital firm focused on growth-stage companies.

This latest funding brings Zeotap's total Series C round to $60.5 million, adding to the $42 million initially announced earlier this year. The company stated the extension closed in November, driven by increased global demand for its customer data intelligence capabilities.

Zeotap intends to utilize the new capital to further develop its customer data platform (CDP) and its ID+ universal marketing identity products. The company also aims to accelerate the adoption of its platform across its 14 active markets.

Two industry veterans have joined Zeotap's board in conjunction with the funding: Chris Scoggins, former GM of Datalogix, and Taylor Barada, former VP of Corporate Development at Adobe. SignalFire believes Zeotap is well-positioned to capitalize on the evolving marketing landscape where data insights are increasingly critical.