Pernia’s Pop Up Shop keräsi 162 miljoonaa euroa velkarahoitusta ennen listautumista

Luxury fashion group Purple Style Labs (PSL), the parent company of Pernia’s Pop Up Shop, secured approximately ₹162.5 crore (about $17 million) in debt financing in the first half of the year. This funding round follows the company’s receipt of approval from the Securities and Exchange Board of India (SEBI) for its initial public offering (IPO).

The capital was raised through the issuance of 64,588 non-convertible debentures (NCDs) across 14 tranches between January and June. Investors in this debt round included California-based Kairos Ventures, which invested ₹20 crore, Real Capital Financial Services with a ₹15 crore investment, and Mumbai-based Texport International contributing ₹2 crore. The round also saw participation from various angel investors, family offices, and high-net-worth individuals.

PSL filed its draft red herring prospectus (DRHP) with SEBI in September last year, aiming to raise ₹660 crore through a fresh issue of shares. The market regulator provided its observations in January, clearing the path for the IPO. The company had also planned a pre-IPO placement of ₹130 crore to bolster its capitalization efforts.

Founded in 2015 by Abhishek Agarwal, Purple Style Labs operates as an omnichannel luxury fashion house. Its portfolio includes designer brands such as Pernia’s Pop Up Studio & Shop and Wendell Rodricks. The company has previously raised significant capital, with total funding reaching approximately $78.4 million from a mix of celebrity investors like Shah Rukh Khan and Salman Khan, alongside institutional backers. PSL plans to use IPO proceeds for offline store expansion and back-end office development in India.